Beales to open new floor at Southport store
In summer 2021 Beales department store in Southport reopened after collapsing into administration in 2020 – now it is revealing a new expansion. Andrew Brown reports
Beales department store in Southport has revealed plans to transform the first floor of the building into a brand new outlet centre offering savings for shoppers.
This new venture will see its official opening on Thursday, March 16. Customers will be offered up to 80% off across a range of women’s fashion, menswear, home and electrical goods.
Brands on offer will include Solo, Brandtex, B.Copenhagen, B.Coastline, Ciso, Signature and Jensen. More brands will be revealed over the coming weeks.
Beales reopened its doors on August 12, 2021 as hundreds of shoppers queued along Lord Street to get a look inside. The original business had collapsed into administration in March 2020.
The opening was a real coup for Southport, bucking a national trend of department store closures across the UK in recent years.
It is located at the entrance to Wayfarers Arcade with three floors, including the Remedy at Beales cafe on the ground floor.
Beales chief executive Tony Brown said: “We are looking forward to opening the first floor at Beales in Southport as a branded outlet business with household names and new brands up to 80% off.
“We have worked hard with suppliers to bring the people of Southport discounted fashion and home lines.
“Shoppers will be able to enjoy big reductions on household and electrical as well as premier brands on the ground floor such as Apricot, Isabelle, Radley, and popular local brands such as Lucy Lou’s Boutique and the Remedy at Beales cafe.
“We are delighted to be supporting well-known local businesses and traders with the addition of sought-after national brands.
“The top floor at Beales is occupied by the VFM outlet, which is another Southport-based local business. Beales is right at the heart of Southport town centre.”