Euro football fans flock to Liverpool’s newest £20m hotel

Managed by EPIC Hospitality Group, the Seel Street Hotel in the city’s Ropewalks district offers 128 rooms and  rooftop hotel suites. Tony McDonough reports

Simon Beer
Simon Beer, managing director of EPIC, outside the Seel Street Hotel


Liverpool’s newest hotel – the £20m Seel Street hotel – has opened its doors this week welcoming football fans who had come to the city to see the Liverpool v Napoli Champions League clash.

It is the first of two hotels by Liverpool developer Elliot Group and it offers 128 rooms in the city centre’s historic Ropewalks district and includes rooftop hotel suites with terraces providing unobstructed city views, plus a residents’ bar and gym,

Managed by EPIC Hospitality Group, the new hotel is the latest phase to open in the £100m transformation of Wolstenholme Square, being linked to the square via  anew pedestrian passageway from Seel Street.

Elliot Group appoints new contractor to £100m Aura scheme – click to read more

EPIC managing director Simon Beer said: “We had more than 120 supporters booked in from around the world and they returned to the hotel more than happy.

“We’re delighted to bring such a high quality product to the market. The design values, fit-out quality and service standards will re-define the luxury boutique sector in the city and early bookings are considerably ahead of forecast.”

Elliot Lawless of Elliot Group says the investment will ‘add another dimension’ to his wider vision for Wolstenholme Square.

WOW! Suite
The WOW! Suite at Liverpool’s Seel Street Hotel


He explained: “This makes it a truly mixed-use scheme and completes the jigsaw puzzle. The property offers contemporary luxury and lots of nice design touches and sits really well in what is a very eclectic neighbourhood from an architectural standpoint.

“We’re rubbing shoulders with everything from Queen Ann onwards. It’s a key part of our ambition to turn the whole area in to a thriving hub for independent operators and where better to start than with the hotel,” added Lawless.

EPIC is also working with Elliot Group on the delivery of the first hotel in Liverpool’s Baltic neighbourhood, the city’s technology hub and home to dozens of leadings games designers and web businesses.

The £70m, 306 bedroom-property will enjoy stunning views across Liverpool’s south docks to the Welsh mountains and will also offer guests a roof-top pool, spa and lounge.

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