Online investment platform eToro has been Everton’s official online trading partner since August 2019 and now the deal has been extended for another season
Everton Football Club is extending its partnership with global multi-asset investment platform eToro.
The company became Everton’s official online trading partner in August 2019 and the extended deal will ensure the organisation will continue to receive global exposure through access to Everton’s online channels. It will also have a presence at Goodison Park on matchdays via big screens, LED perimeter advertising, and media backdrops.
Recognised as a leader in financial technology (fintech), eToro enables its users to invest in assets, including stocks and commodities. It not only allows users to choose what they invest in, but also how – whether that is trading, following the approach of another investor, or investing in a portfolio.
More than 14m registered users have signed up and anyone can buy, hold and sell assets, monitor a portfolio in real time and trade at any time.
Alan McTavish, commercial director at Everton, said: “We are pleased eToro has committed to further invest in our partnership. Establishing long-term mutually beneficial relationships with our partners is a key part of our commercial growth strategy.
“We are excited to continue our work together to deliver digital campaigns that appeal to the global Everton fanbase, while also educating the wider football audience on investing in the financial markets.”