Lost Soles set up a temporary pop-up store at the waterfront complex and the venture proved such a success that dock owner Aberdeen Standard has now offered the business a permanent site. Tony McDonough reports

A Liverpool fashion brand popular with celebrities including boxer Tony Bellew and Liverpool FC legend Jamie Carragher has opened a permanent outlet at the  Royal Albert Dock Liverpool.

Lost Soles set up a temporary pop-up store at the waterfront complex and the venture proved such a success that dock owner Aberdeen Standard has now offered the business a permanent site at the inner quay.

The firm is known for its unique graphic printed t-shirts, which are sold among other items from its current men’s collection, with a range of in-store exclusive designs and re-releases of sold-out favourites available to buy.

Originally launched selling limited edition trainers, the online brand expanded into clothing, and with orders shipping out across Europe it built up a huge fan base and a following of celebrity customers.

Founder John Sutton said: “The response we’ve had has blow us away, and we can’t thank our customers enough for the continuous support.” 

Lost Soles sits among a mix of bars, restaurants and shops at Royal Albert Dock, and Chris Wright, portfolio manager of Aberdeen Standard, added: “It has been great to witness the success Lost Soles has enjoyed as a pop-up, and we’re very happy to be offering them a permanent site on the dock.

“We always anticipated the store would be a hit with dock visitors, and it brings an exciting vibrancy to the waterfront along with the other independent fashion stores, such as Leather Satchel Company.”