Footy banter inspires Liverpool ex-barman’s app venture

Dijon Moore has launched FANoty in partnership with Liverpool app design firm Apposing and it is already proving a hit with football fans

Dijon Moore
Dijon Moore, founder of the football app FANoty


Dijon Moore’s inspiration for his new football app came from the footy banter he experienced while working in a bar in Liverpool.

And FANoty, created by Dijon in partnership with local app design firm Apposing, is already proving a hit with fans and is being embraced by football clubs including Sheffield United and Norwich City.

The app combines a fantasy football element as well as news updates, quizzes and other interactive activity. Unlike other fantasy football apps, users of FANoty, adopt their own teams and can compete against fans from other clubs.

Dijon, from Allerton, said: “Liverpool is the football capital of the world. People in the city love it and it is always the subject of heated conversations or banter. Working in Liverpool bars I heard this all the time, people are incredibly passionate about the sport.

“This was my inspiration – I wanted to create an app that people who live and breathe football will enjoy.”

He says FANoty isn’t like other football apps. There is the fantasy football element but users stick to their own team and can compete against fans of other clubs. There are also games and quizzes to help you boost your score. So if your teams scores trailed at the weekend you can still help climb the leaderboard.

FANoty’s scoring system is also different to those seen in other fantasy football apps and whilst it is based on a very complex and secret algorithm, this is all done in the background making the app simple to enjoy.

Football news and scores are updated live and there are various other interactive cities for fans to get stuck into. Dijon added: “We’ve had massive interest from football fans all around the world and are talking to various football clubs about partnership with them. FANoty is sponsoring Sheffield United’s Player of the Year Awards and we’re also working with Norwich City.

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