Shop Direct’s group retail and strategy director Gareth Jones has been announced as the Liverpool company’s first deputy CEO.

Jones will perform this role simultaneous to his current responsibilities, including ecommerce, customer intelligence, marketing, trading and creative over Shop Direct’s six brands.

Alex Baldock, group CEO, said:

“This appointment is recognition for everything Gareth has put in at Shop Direct. He’s a trusted colleague, an outstanding leader, a great ambassador for the business, and is playing a central role in building a world class digital retailer here. I’m delighted for him.”

Jones will also oversee the development of Sho Direct’s new luxury retail brand, Very Exclusive.

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Words: Peter Cribley