ThisGeneration wins trio of new clients

Based in Liverpool, PR firm ThisGeneration has secured three new clients operating in logistics, accountancy and hospitality

Daniel Hughes
Daniel Hughes, founder of Liverpool-based PR firm This Generation


Liverpool PR firm ThisGeneration has secured a trio of new national and International clients.

Three companies operating in logistics, accountancy and hospitality have hired the business which was formed by Daniel Hughes after the success of his first venture, Daniel Hughes PR.

Brunswick International, Sedulo and Town Hotels have all signed up for PR services. Brunswick International is a shipping and logistics firm operating throughout the US and China while its business throughout Europe has been increasing via road, sea and air too.

Sedulo deals in tax accountancy and investments while looking after the finances of sports stars, musicians and TV personalities from their offices in London, Manchester, Liverpool and Leeds. It recently launched its Liverpool operation.

Town Hotels is the hospitality division of property development company Living Brick and it has now invested more than £11m in Liverpool city centre during the COVID-19 pandemic to open the Duke Street Boutique Hotel and The Baltic Hotel. These add to its developments at York Street Studios and Chavasse Apartments.

ThisGeneration, which is based in Liverpool, was formed in 2014 by Daniel Hughes and contains a team of PR professionals, content creators, social media managers and designers.

The agency has had a very successful first half of 2021. It was appointed by Swinton Insurance to launch Football For Change alongside Liverpool star Trent Alexander-Arnold while it has also been working with Liverpool developer Iliad Group and private COVID-19 testing business DAM Health.

Daniel said: “All of these new clients will give our team a chance to show their prowess in PR. I’m really proud of This Generation’s success so far but we are an agency with big ambitions for the future and the second half of 2021 promises to be another huge period for us.”

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