Technology provider Urban Zoo has secured a new deal with Blackburn Rovers to provide the platform for the club’s digital assets

Former Premier League champions Blackburn Rovers have ‘switched code’, moving their digital assets onto the Gamechanger platform in the latest win for fast-growing Warrington technology provider Urban Zoo.

The Lancashire club says it was attracted to Gamechanger’s “seamless navigation, emphasis on aesthetics and its improved accessibility for fans with disabilities, such as a screen reader, an option to increase text size and the ability to pause animations”.

Blackburn Rovers chief executive Steve Waggott said: “The past 18 months have been tough to navigate for the club. We were determined to push ahead on all fronts, however, to improve our fan experience.

“Our digital offering has never been more important and we are delighted to be working with Urban Zoo and Stream AMG to build and improve our online platforms to offer supporters a better experience and a closer connection to the club.”

As part of the digital overhaul the club team has teamed up with video streaming platform experts Stream AMG. RoversTV – replacing iFollow Rovers – will offer fans enhanced behind-the-scenes videos, exclusive interviews and match streaming amongst a host of new content.

The club’s charitable arm Blackburn Rovers Community Trust also receives more prominence as their award-winning work in the community is showcased in its very own section where supporters can find out more about their many programmes and book facilities.

Rob Moore, Urban Zoo’s chief commercial officer, added: “It’s been a priority for us to support Rovers at this crucial time, especially given the physical distance the fans have had to maintain away from the stadium.

“The club’s new website has a much improved look and feel and is designed to provide fans with a more enjoyable and accessible experience as they start to make plans to return to live games prior to the start of next season.”