Based at Liverpool’s Royal Albert Dock, The Beatles Story celebrates its 30th anniversary this year and will offer new Fab Four exhibits when it reopens. Tony McDonough reports
Leading Liverpool tourist attraction The Beatles Story is to reopen to the public this month following the COVID-19 lockdown, offering new Fab Four exhibits.
Celebrating the 30th anniversary this year, the Royal Albert Dock-based venue will open its doors on Monday, July 20, after securing Visit Britain’s ‘We’re Good To Go’ certification, meaning it now complies with set hygiene and social distancing standards.
The Beatles Story has become a hit with visitors from across the world. In July last year it enjoyed the busiest fortnight in its history with a 20% year-on-year increase in the two weeks to July 21.
Over the past 30 years, the attraction has welcomed many celebrities and big names in the music and entertainment industry, including Neil Diamond, Duran Duran, Mo Salah, Star Wars’ Mark Hamill, and Jack Whitehall.
The leading attraction will reopen with the launch of a number of upgrades including new artefacts, exhibits and exciting immersive animations in the replica Cavern Club and John Lennon’s White Room.
The team’s key priority is to ensure the safety of all visitors and staff and they have been striving to ensure the new operating procedures will provide this, while allowing customers to enjoy the experience with everything the immersive attraction has to offer.
Mary Chadwick, general manager, said: “We have been carefully planning ahead to ensure the safety of our customers and staff, whilst continuing to meet the high standards we set ourselves.
“There will of course be restrictions in place and we must all still do everything we can to limit the spread of the virus. This includes extra handwashing facilities, queue management systems, restricted admission numbers and signage clearly displayed throughout our attraction.
“As part of our 30th anniversary celebrations we will be launching a number of new exhibits and immersive upgrades one of which is a new Ringo exhibit featuring a personal message to The Beatles Story from Ringo and articles from his personal collection to commemorate his 80th birthday.”
Tickets for the The Beatles Story will be need to be purchased prior to visiting and tickets are on sale online from Tuesday, July 14. To book or for information, click here.