Global beauty brand Charlotte Tilbury to open new outlet at Liverpool ONE – its first standalone UK store outside London. Tony McDonough reports
Liverpool ONE has secured global beauty brand Charlotte Tilbury as its latest retail tenant.
When the Charlotte Tilbury store opens in Paradise Street in October it will be its first standalone UK store outside London. It will also be its first UK opening in six years.
Spanning 1,000 sq ft within a corner unit, the new outlet will be called ‘Charlotte Tilbury Beauty Wonderland’. It will add to the brand’s existing stores in London, Los Angeles, Dubai and Hong Kong.
A team of ‘Expert retail artists’ will give customers access to the make-up secrets of the red carpet, skincare services and industry-leading shade-matching and skin-analysis. The new store will also incorporate a ‘Beauty Boudoir’.
This is a private space dedicated to private makeup consultations with tailored one-to-one appointments as well as group and private event bookings available.
Alison Clegg, director of asset management at Liverpool ONE owner Grosvenor, said: “Charlotte Tilbury’s selection of Liverpool ONE as their regional debut site is testament not only to the destination’s draw for international brands, but also our positioning at the forefront of retail trends, such as tech-led beauty.
“We’re proud to be welcoming the global beauty powerhouse to Liverpool ONE in October. And we are confident the brand will be a huge success as part of our diverse and experience-driven retail line up.”
The signing of Charlotte Tilbury at Liverpool ONE follows a series of 2022 new tenant announcements. These include the recent openings of global designer retailer Tessuti, footwear specialists, Russell & Bromley and Kick Game.
Metis and CBRE acted for Liverpool ONE. Charlotte Tilbury dealt directly.