Good Business Festival offers April event

Liverpool City region’s Good Business Festival will be holding a live event at ACC Liverpool on April 28, as part of the Government’s events pilot

ACC Liverpool
The ACC Liverpool complex on the waterfront. Picture by Ant Clausen


The Good Business Festival today announces its launch event, Change Business for Good, the first in-person, live business event happening in the UK since the first national lockdown in March 2020.

It will take place on April 28 at ACC Liverpool, as part of the Government pilot events, a science-led Events and Research Programme (ERP) with lateral flow testing before and after the event – and not vaccine certification in any form – to get audiences back safely as restrictions are gradually eased.

Change Business for Good will feature discussions about how health, growth and social recovery are intrinsically linked to business as we move out of lockdown and examine how businesses can drive future success without returning to old habits that harm our environment, increase inequality and fail to ‘level-up’ our regions.

The pilot event will launch The Good Business Festival main event taking place July 7 to 9 at venues across the Liverpool city region. Commissioned by the Liverpool City Region Combined Authority , the three-day event will bring together the smartest minds from around the world to think big, galvanise our ambitions and focus on progress and not perfection.

Event partner Google will be offering digital skills training through Digital Garage; L’Oréal UK and Ireland is launching the L’Oréal Beauty Tech For Good Challenge to find and support the UK and Ireland’s most innovative start-ups.

Innocent will be running The Big Grow from an allotment at Knowsley Safari, an initiative to get kids growing their own veg at school, helping thousands of schools to get free growing resources.

Frank Rogers, chief executive of the Combined Authority, said: “We welcome the news that a precursor event to the Good Business Festival is being hosted here in the Liverpool city region as part of the government’s Events Research Programme pilot scheme.

“We’re pleased that the Combined Authority is able to help play a role in the science-led research around the reopening of the live events sector, which is so vital to our city region economy.”

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