The second International Festival for Business (IFB) in Liverpool next year will help to put the GREAT into Britain.
The IFB has partnered with the Government’s international GREAT campaign to strengthen its goal of promoting the UK globally following collaborative efforts to market IFB 2014, held in the city last summer.
The Britain is GREAT campaign aims to showcase the very best of what Britain has to offer and encourage other countries to visit, by highlighting the UK’s dynamic economy and business-friendly environment, which make it a great place to locate and expand your business.
Spanning 144 countries, the GREAT Briatin network will help the IFB to attract the world’s leading business people and professionals to Liverpool.
Conrad Bird, director of the Government-backed GREAT Britain campaign, said:
“We plan to build on the success of GREAT’s involvement in the 2014 IFB and develop a deeper partnership, in order to deliver jobs and growth for Britain.
“The IFB is a unique, global platform for promoting UK businesses that operate in some of the country’s most vibrant sectors. The GREAT campaign is a strong platform for the IFB to use and a fantastic asset for British companies looking to forge new connections and open up new markets abroad.”
The GREAT campaign is active in 144 countries and fuses the efforts of organisations including UK Trade and Investment, VisitBritain, British Council and Foreign & Commonwealth Office, in promoting international growth.
Mayor of Liverpool Joe Anderson said:
‘IFB 2014 delivered great results and showed Liverpool and the region ready to promote our first class business credentials on a bigger stage while helping in the national effort of growing the economy.
“We are delighted to host the IFB in 2016, on behalf of the UK. We want to build on the success of 2014; integration with the GREAT campaign will undoubtedly help us to achieve this and make it a truly international festival.”
Max Steinberg, chairman of IFB 2016, described it as “the greatest seal of approval for IFB 2014” and described how it ‘provoked discussions and subsequently deals between Britain and the rest of the world.’ He added:
“The IFB last year provoked discussions and subsequently deals between Britain and the rest of the world. We want to work more closely with GREAT to ensure IFB 2016 has an even greater impact on British businesses.”