Launched in Liverpool in 2016 by two Slovakian brothers, Nutry Nuts has secured fresh investment to meet increased demand for its healthier snacks. Tony McDonough reports
Liverpool nutritional snack business Nutry Nuts has secured a new investment as it looks to meet growing demand for its healthier range of snacks.
Nutry Nuts was founded in 2016 by Slovakian brothers Tamas and Mario Niszler. They had observed that while many nutritional snacks advertise their high protein content, this is often accompanied by a less healthy high sugar content.
So they have taken the traditional peanut butter cup and created a nutritious, protein-rich snack that is low in sugar content without compromising taste. Products are available online and through selected retail and distribution partners, including Amazon. They are also vegan-friendly, gluten free and contain no palm oil.
Following the success of its original product, the company has secured a £70,000 loan from NPIF – BFS & MSIF Microfinance, managed by Liverpool-based MSIF in partnership with GC Business Finance and part of the Northern Powerhouse Investment Fund.
Supported by the Governments Recovery Loan Scheme (RLS), the cash will be used to enable the business to meet increased demand for existing products and support the marketing and promotion of two new flavours, dark chocolate and white chocolate.
Tamas and Mario Niszler said: “It was a pleasure to work with Sue and George (investment managers at MSIF). We appreciate their help and patience all along the process. The funds helped us launch two new products and expand our business, it is a huge step for us.”
Sue Chambers, MSIF investment manager, added: “We are delighted to have been able to support Tamas and Mario with their expansion. The brothers were great to work with and their chocolate peanut buttercup range tastes delicious.”