Hilbre Homes delivers ‘sustainable’ housing project in Wirral

Venture is a partnership between Magenta Living and Starfish Group and has created 14 new homes in Pensby and will build hundreds more across the North West and North Wales. Tony McDonough reports

Hilbre Homes
Hilbre Homes chair, John Fedden and Starfish chief executive Martin Gerrelli


A new joint venture ‘socially responsible’ housing venture has delivered its first homes in Wirral.

Hilbre Homes, a partnership between Magenta Living and Starfish Group, has built 14 homes in Pensby at the Barleyfield development that comprise a range of two, three and four bedroom mid and end mews houses of two and three storeys.

There is also a number of three bedroom semi-detached properties and one four bedroom detached family home. Hilbre aims to deliver hundreds of new homes across the North West and North Wales by 2023.


Magenta Living is Wirral’s largest registered housing provider and Starfish Group is multi-tenure house builder and the venture was designed to deliver cost-effective, high-quality and sustainable homes for sale.

In line with Hilbre Homes’ sustainable ethos, the Barleyfield properties have been developed with a focus on energy efficiency to help support sustainable living for owners and tenants.

Hilbre says 70% of the site was reserved off plan with units selling quickly. Help to Buy options are available for potential homeowners. Barleyfield is the first development to be officially launched by Hilbre Homes but the company has a variety of housing projects underway across the Wirral, Cheshire, Lancashire, North Wales and Staffordshire.

New stock

Magenta Living is a not-for-profit organisation, and 60% stake-owner in Hilbre Homes and will plough all of the profits it secures from the joint venture back into the development of new social and affordable housing stock, along with enhanced services for its customers.

This means that at least 60p in every £1 raised by Hilbre Homes will be charitably reinvested back into communities to ensure a positive economic, environmental and social impact.

John Fedden, chair of Hilbre Homes, who attended the official launch ceremony at Barleyfield, said: “Barleyfield, like all of our Hilbre Homes developments is aimed at families, first time buyers, downsizers and second time buyers looking to not only purchase a house, but buy into the lifestyle of the local area, enabling the elevation of the community.

“We’re hugely excited to be launching this first development under the Hilbre Homes banner and hope it will set new standards.”

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