Digital marketing experts Hit Search have announced the acquisition of another pioneering fashion client, Butterfly Twists.

Butterfly Twists

The ballerina and boot brand was founded in 2007 by Emmanuel and Frank Eribo, Mark Quaradeghini and Philippe Homsy. Incredibly, the quartet was inspired to develop comfortable women’s shoes after one of them lost a bet and was forced to attend a London party in 6 inch stilettos.

Now, the award-winning brand is sold in 50 countries around the world and continues to grow.

A regular on the pages of Cosmopolitan, Elle and Vogue, Butterfly Twists is considered the Number 1 footwear brand for girls on the go. Now, they’re looking to expand the brand’s reach and reputation online.

The Hit Search treatment

Hit Search will provide a suite of digital marketing services which will include conversion-focused strategies such as SEO and online PR outreach and content production. There is also great potential to expand the campaign into online display and mobile marketing to generate greater awareness.

Hit Search Director Andrew Donaldson is delighted to add Butterfly Twists to a growing portfolio of elite fashion clients and is confident that the pair will enjoy a successful partnership.

He said:

“Butterfly Twists is a great brand with a great story and a catalogue of great products. We’re delighted to welcome them to Hit Search.

“Like a lot of hot fashion brands, Butterfly Twists are already gaining brilliant exposure in the traditional fashion press. Our job is to expand that visibility into the measurable online sphere.

“We aim to increase the amount of organic traffic arriving at ButterflyTwists.com, while improving the site itself to increase the number of conversions it facilitates. Thankfully, conversions are that little bit easier to come by with such a beautiful and useful product as a pair of fold-up fashion shoes”.

Who are Hit Search?

Hit Search specialises in all aspects of the digital marketing funnel, from awareness to conversion and customer retention. Services include SEO, PPC, content marketing and mobile advertising.

The company were recently nominated for the DADI Awards 2014 and have announced a number of major new clients in the fashion industry over the past few months.