Upmarket fashion brand HUGO BOSS to relocate its Liverpool ONE store to a much more prominent position. Tony McDonough reports

Premium fashion brand Hugo Boss is to relocate its Liverpool ONE outlet to a more prominent location.

Earlier this year the company rebranded its high street outlets as simply BOSS. Its Liverpool ONE branch is currently located in Peter’s Lane. However, in early 2023 it will take residence in a 13,500 sq ft unit on Paradise Street.

This will mean a 130% increase in floorspace. This new outlet will be located next to the new Tessuti store in Paradise Street which opened earlier this year.

In November, Liverpool ONE owner Grosvenor announced that another iconic fashion brand Cricket, would be opening up a new store in Peter’s Lane. Cricket launched its brand in Liverpool in 1991.

BOSS’s new store will offer  menswear and womenswear collections, as well as seasonal capsule collections. It will provide even greater capabilities to showcase BOSS apparel.

Rob Deacon, senior asset manager at Grosvenor, said: “Securing the relocation and upsize of BOSS at Liverpool ONE is a key moment for us, particularly as it evidences yet more commitment to the destination from a premium, international brand.

“We’re proud to be experiencing sustained demand from the very best names, cementing our position as one of the UK’s leading retail and leisure destinations.”

BOSS’ upsized store will join a strong roster of retail brands that have opened over the course of 2022 at Liverpool ONE. These include Tessuti, Russell & Bromley and Charlotte Tilbury.

Metis and CBRE acted for Liverpool ONE. CBRE acted for HUGO BOSS.