Liverpool’s Influential agency has been handed the national brief for the city’s “One Magnificent City” seven-week spectacular.

Influential won the work in a competitive pitch and will provide PR, digital and marketing support for the event, which is expected to attract more than a million visitors.

Working alongside Marketing Liverpool and Culture Liverpool to promote the festival, Influential will help to drive national media interest to One Magnificent City and will use its digital, social, and marketing connections to boost public engagement.

Claire McColgan, the city’s director of Culture, said:

“Influential’s strong connection with the Liverpool, combined with their team’s PR and communications insight and expertise, made them the perfect fit for this brief.

“We were impressed by the creativity of their pitch, their track record of delivering top results and their understanding of the role that culture plays in the regeneration and future prosperity of the city. We are looking forward to working with the team on this incredible project.”

Influential managing director, Sara Wilde McKeown, said:

“Influential’s strong Liverpool links and our passion for promoting this wonderful city, mean we’re very well placed to be working alongside Culture Liverpool and Marketing Liverpool to encourage engagement on both a national and international level.

“We’re very pleased to have been awarded this brief and are looking forward to seeing Liverpool showcased in spectacular fashion this summer.”

In addition to its Liverpool location, Influential has offices in Manchester and London, and has recently picked up briefs from Liverpool ONE, The 20 Effect campaign and the Liverpool City Region’s £1.8 billion SuperPort initiative.

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Words: Peter Cribley