International marketing campaign for Superport from Liverpool City Region LEP

The ‘Superport’ facilities in Merseyside and beyond, are being promoted in a global marketing campaign to attract businesses to the £1bn development.

The Liverpool City Region Local Enterprise Partnership (LEP) has launched a web and social media push to promote the giant logistics hub that is emerging across the North West; from Liverpool to Salford.

At the centre of this network is Peel Ports’ £300m Liverpool2 deep water ports terminal which, when it goes online later in year, will be equipped to handle most of the world’s biggest container ships.

Also under development by Peel,  is 700,000 sq ft of warehousing space at both the Liverpool and Salford ends of the Manchester Ship Canal; it claims its facilities will revolutionise the UK’s logistics network.

Superport also comprise the intermodal logistics facilities at 3MG in Widnes as well as the expanded road and rail networks, including the new Mersey crossing close to Runcorn and Widnes.

LEP’s executive director Mark Basnett said:

“The figures associated with Superport are just staggering.

“We have more than 35m people within 150 miles of the region and half of the UK’s container market is closer to Liverpool than other deep water ports in the South.

“There are already a series of significant distribution centres operating out of the city region with hundreds of thousands of square metres of potential new space on the drawing board.

“The new website and social media channels are designed to help tell the story of Superport to the world and will underpin our presence at international logistics conferences and events.

It is the first step in what will become a concerted international marketing campaign which will include us reaching out in a variety of ways to target markets.”



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