Latest group of ambassadors revealed for Liverpool’s ‘Fit For Me’ campaign

‘Fit For Me’ is a social movement which aims to inspire and get people in Liverpool more active.

The latest group of ambassadors for Liverpool’s ‘Fit For Me’ campaign has been revealed.

The ambassadors are from all over the city and from all walks of life, and hope to inspire people to be more active with their own personal stories.

The campaign has engaged with over 100,000 people since it launched last July.

To coincide with the new ambassadors, Fit for Me has also launched their new online activity finder for visitors to locate activities near them, at

The campaign is delivered by NHS Liverpool Clinical Commissioning Group and Liverpool City Council as part of the ‘Living Well’ programme.

Dr Maurice Smith, a GP at Mather Avenue surgery in Allerton and Healthy Liverpool’s ‘Living Well’ clinical lead said: “Getting more active benefits everyone and can improve your everyday life. Start with simple things like walking more, taking the stairs instead of the lift or finding active ways to spend the weekend. As long as it gets your heart beating a bit faster and makes you breathe a bit harder, it counts. If you have a long-term condition, doing activity is still beneficial and can actually help your condition – ask your GP if you’re concerned, but don’t let it stop you.”

Councillor Tim Moore, Mayoral Lead for Organised Sport added: “These little things can make a massive difference to your overall health and wellbeing. Being active is good for you and can improve your everyday life. Even small changes can give you more energy, make you feel less tired and stressed, lift your mood, help you to sleep better and boost your confidence – as well as helping to protect you from serious illnesses such as heart disease and dementia.”

The new ambassadors all share the common goal of telling their stories to inspire people to embrace a more active lifestyle to improve health and wellbeing.

Their stories, along with information on how to get involved, can be found at

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