Bridal shop Fairytale Endings opened its first store in Metquarter in Liverpool in 2020 and now is set to open a second outlet. Tony McDonough reports

Bridal and destination occasion retailer Fairytale Endings is to open a second outlet in Liverpool more than three years after launching its first store.

Fairytale Endings defied the pandemic to open an 1,150 sq ft shop in Metquarter in the city centre in October 2020. It has enjoyed a successful three years and will now open another outlet this month, also at Metquarter.

This new 1,065 sq ft bridal boutique will cater to “every need” of both the bride and the bridal party. It will offer a selection of wedding dresses from high-end designers, as well as bridesmaid dresses, flower girl dresses, shoes, veils and accessories.

All dress sizes, from four to 28, will be catered. Designers include Love by Ricca Sposa, Anny Lin, Emma Bridals, Josephine Scott and Fairytale Ending’s own brand.

Customers will also have the option to order dresses directly to the store. The bridal one-stop-shop will also offer alterations, fitting and collection services in store for customers to ensure all dresses fit perfectly.

Gill O’Neill, owner of Fairytale Endings, said: “It really is a dream come true to be able to announce the opening of our second store within Metquarter and to be able to offer a standalone bridal store to our customers. 

“We love seeing the joy wedding dress shopping brings to our brides within our current store and so it is great that we are able to offer them a space with even more options, designers and sizes to choose from.

“Being able to offer a wide selection of both sizes and styles has always been important to us, catering to brides from a size 4-28 across most of our dresses makes us among the most inclusive stores within the region.”

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The store is inviting all brides-to-be to its opening party on Thursday, February 29, between 6pm and 8pm, where they will get the chance to see all the store’s collections, mingle with influencers and enjoy a glass of fizz.

Jennina O’Neill, Metquarter centre manager, added: “Fairytale Endings is truly the best in the business at what they do.

“Brides come to Metquarter and they are made to feel magical by the warmth and guidance of the Fairytale Endings employees who are on hand to help with any request or questions the brides may have.”