Liverpool burrito bar sees January sales surge

City centre outlet Listo Burrito relaunched on January 9 and the demand saw people queuing down the street. Tony McDonough reports

Listo Burrito
Listo Burrito saw bumper sales in January

 

A Liverpool city centre Mexican burrito bar says its January relaunch has seen a surge in sales with more than 15,000 burritos sold during the month – a 5% year-on-year rise.

Listo Burrito, formerly known as Changos Burrito, in Dale Street, has become a firm favourite among office workers and students in the three years since it first opened, winning a loyal fa base.

Roger Taylor, founder of outlet owner The Listo Group, said: “Our burritos are booming – the relaunch was a huge success and we had queues lining the streets on opening week in starting January 9. Despite it being a short month for us due to the refurb and relaunch, we were thrilled to see that our sales were actually higher than the same time last year. 

We know people love what we do and keep coming back for more, so we’ll continue to work hard at what we’re doing. It’s an important message that people know; we’ve only changed our name due to trademark reasons.

“Nothing else about our operation has changed other than a slight facelift. I’m still operating with my fantastic team and local suppliers. We put a significant part of our success on being a small independent chain.

“We care about our customers, value our staff and we promise a fresh product at a fair price. We give back to our surrounding communities and have partnered with local homelessness charity, The Whitechapel Centre, to donate a percentage of our January sales to them.”

Roger added  that the cost of food and the minimum wage are at an all time high. He said gaining customer loyalty is now more important and tougher than ever, with so much competition around.

Last year, the business launched an app which has helped engage with its customers by offering loyalty points, free items and access to discounts and deals. It is currently approaching 10,000 downloads.

“We focus hard on our consistency and efficiency in order for customers to choose us on their precious lunch hour. It goes without saying, a speedy and friendly service line, ensuring each product delivers and exceeds taste expectations, is equally important,” Roger said.

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