Redrow has been selected as the preferred development partner by Liverpool City Council as Park Avenue plans are set to get underway.

Last year the 2.62 hectare site was declared surplus to requirements and the council advertised for a developer to submit original ideas for a bespoke, high quality scheme, sensitive to the area.

Redrow is due to hold a pre-planning public consultation drop-in event next month where people are invited to come forward and offer their suggestions on their proposals for the land.

Mayor of Liverpool Joe Anderson said:

“This land lies outside of the boundary of Sefton Park and was originally earmarked for housing when the park was built.

“I have been clear that any scheme which is brought forward must be of the highest quality, of low density and in keeping with the area.

“At the moment we simply do not have enough executive homes in the city, and I believe this scheme will help us meet some of that demand, and provide more council tax income which we can use to help protect services.

“We all know that these are difficult financial times for the council, and I will make sure the money raised from the sale of this land is used for projects that improve the city.”

A Redrow Home (NW) spokesperson also commented:

“We will now be undertaking further work prior to submitting a planning application and this will include discussions with the planning authority, English Heritage and others.

“We fully understand and appreciate that this is a site in a very sensitive location. We will ensure that any planning application that is submitted is high quality and in keeping with the local surroundings.”