Founder of Eximo Marketing in Liverpool, Andi Jarvis, was teamed up with the University of Vaasa in Finland to offer a new online course. Tony McDonough reports

South Liverpool marketing consultant Andi Jarvis, has launched a remote digital marketing strategy course in partnership with the University of Vaasa in Finland.

Andi, founder and strategy director of Eximo Marketing, has partnered with the Executive Education centre of the business research university to create and deliver the course which is aimed at business owners, entrepreneurs and marketers.

It is structured to allow learners to build their own digital marketing masterplan as they progress through the programme and offers an academically developed framework for creating your own digital marketing strategy that has real world usage.

Broken down into three key areas, the course covers data, which informs the strategy and then explores Implementation and how to move from strategy to action.

Taught entirely in English and online via the Teachable platform, the course provides a series of videos and current readings related to the course topics. Learners can take the course at their own pace, develop skills that will improve their marketing and build a marketing strategy as the programme unfolds.

Andi said, “It’s been really exciting to partner with the University of Vaasa on this project. Creating the strategic digital marketing module has been a lot of fun and I’m looking forward to seeing people learn and benefit from it.

“The framework I use in the course has been tried and tested with hundreds of my clients across Europe and using this system will help businesses of all sizes improve their marketing.

“Working with a higher education institution on something like this is new to me. Bringing my 20 years of practical experience and partnering that with the best academic theory has created a course that is robust and useful. It’s been great collaborating with the University of Vaasa to bring this course to market.”

Mikael Hallbäck, head of unit at Executive Education, University of Vaasa, added, “COVID changed the way many people want to learn and we see a huge future for remote learning. As we expand outside Finland our approach is to partner with the leading industry experts and create new courses that fit a market demand.”