Healthcare group Expert TMS is rebranding as Optimise Healthcare Group is embarking on an expansion, opening new clinics in Liverpool and Cardiff. Tony McDonough reports

A North West healthcare group is changing its name and is expanding by opening two new clinics in Liverpool and Cardiff.

Expert TMS, based in Warrington, is rebranding as Optimise Healthcare Group. It aims to further expand its offering throughout the UK between now and 2030 – in the process supporting more people with their mental health needs.

Along with the two new clinics, Optimise also reports a significant seven-figure turnover for the most recent financial year – this coincides with an increase in turnover of 1,150% from the previous year. This has been attributed to the increase in need for mental health services during the COVID pandemic.

Optimise has signed a one-year licence agreement with the Ghosh Medical Group, led by Dr Arun Ghosh, to operate a clinic at its Rodney Street practice in Liverpool city centre in a £100,000 investment.

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The new clinic will see Optimise offer its patients specialist psychiatric treatment, esketamine, and TMS, a non-invasive, physical approach to psychiatric treatment. The opening of the new Cardiff clinic at Wellington House means Optimise will also be the only provider of TMS in Wales, with the firm signing a 14-month lease.

Founded in 2018 by medical director, Dr Nithya Anandan, Optimise provides mental health and well-being services. Alongside the group’s chief executive, Dr Rashad Nazir, and managing director, Lauren Campbell, Optimise employs a growing team of nine people.

Recent appointments at Optimise also include new registered manager, Sarah Mills, and Vanessa Thurston as the TMS practitioner for the Cardiff clinic. Together, they bring 19 years of experience in the sector with them.

Dr Nazir said: “We are really proud of what we have achieved in the first few years of the company, and felt the time was right to change our name to better reflect what we are about and the full breadth of treatments that we offer.

“We are excited to see the company expand its operations across the country, not only creating additional jobs, but providing greater choice and accessibility for our patients. It is they who remain our number one priority.”