Liverpool One offers bouquets to combat that ‘Blue Monday’ feeling
Monday, January 21, has been called the ‘most depressing day of the year’ with the Christmas festivities now fading into memory and payday still some days away for many
One hundred bouquets of flowers were left on the streets of Liverpool One on Monday morning) in a bid to bring a smile to the faces of unsuspecting shoppers.
The third Monday of the month, this year falling on January 21, has been called the ‘most depressing day of the year’ or ‘Blue Monday’, thanks to the post-Christmas comedown, cold weather and payday still some days off for many people.
So, in an attempt to spread some colour and cheer, Liverpool One staff placed brightly coloured bouquets, supplied by city centre florist, Flowery Hazel, in Old Hall Street, around the complex overnight, packaged into pairs, awaiting for them to be collected by their new owners.
Those lucky enough to come across the beautiful blooms are encouraged to share the love and pass on a bunch to a friend, partner or even a stranger. It is hoped that the goodwill gesture could cause a chain reaction of positivity across the city.
Donna Howitt, marketing director at Liverpool One, said: “Following a positive response last year, we know this small token helps make Blue Monday that bit easier for our visitors. We hope we’ve managed to brighten up their day again this year.
“I would encourage anyone who received one of our gifts today to return the gesture and give someone else a nice surprise as well. Hopefully hundreds of people will benefit from this small act of kindness.”
Join in the conversation by using the hashtag #BlueMonday on social media.