Liverpool PR firm goes wild for Chester Zoo

A Liverpool PR firm, This Generation Communications, says Chester Zoo is one of a trio of new client wins. Tony McDonough reports

Chester Zoo
TGC has secured Chester Zoo as one of its new clients. Picture by Tony McDonough


Liverpool PR firm This Generation Communications (TGC) is reporting a trio of new client wins.

Among the threesome is Chester Zoo, one of the most popular paid-for tourist attractions in the UK. The zoo has engaged the stakeholder relations arm of TGC, which boasts contacts in Westminster and the regions.

TGC, founded and led by former Labour Party campaigns manager Daniel Hughes, has also added construction firm Intelligent FS and charity Local Solutions to its client portfolio.

It secured the deal with Intelligent FS after the building and project management business unveiled a new £1m office space and expansion of its workforce. It is tackling the cladding crisis in the UK following the Grenfell Tower tragedy in 2017.

The firm is being employed by the Ministry of Justice to install new cladding in work totalling a combined £1m.

Local Solutions, launched in 1974, offers accommodation for young people and families, employability programmes, welfare advice and guidance, anti-bullying initiatives and aid unpaid carers and those affected by domestic abuse.

TGC has immediately delivered Local Solutions to a national audience after ensuring a statement from their domestic abuse arm, IDVA , went viral. This followed concerns around the treatment of women on the reality TV programme Love Island. 

TGC was also behind the launch of Football for Change alongside Jamie Carragher and Trent Alexander-Arnold in 2020. Its second major fundraising gala is set for Manchester in September.

It also leads annually on the British LGBT Awards and the HSBC UK Investing in Ethnicity Awards. The company recently appointed former Liverpool ECHO sports reporter Sam Carroll as a senior account manager.

Sam said: “TGC is constantly retaining and attracting new clients and that is no surprise because the work the team does speaks for itself. We’re looking forward to getting stuck into these new campaigns and continuing with our long term accounts too.”

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