Liverpool sportswear brand to open first pop-up

Founded in Liverpool in 2019 by Daniel Yuen and Kieran Riddell-Austin, Montirex is now a global outdoor and sportswear brand and is set to open a pop-up store in the city. Tony McDonough reports

Outdoor and sportswear brand Montirex was founded in Liverpool


Liverpool technical outdoor and sportswear brand Montirex is to open its first pop-up outlet at Liverpool ONE.

Founded in 2019 by best-friends Daniel Yuen and Kieran Riddell-Austin, Montirex products are now in demand across the world. In 2023 it secured permanent concessions in high street retailers JD Sports and Footasylum.

Now Liverpool ONE operator Grosvenor says Montirex will bring its menswear and womenswear to a pop-up store this autumn.

Located in a 3,000 sq ft unit on the lower level of South John Street, the outlet will also provide a central hub for the Montirex community, hosting regular events and visits from sponsored athletes.

Daniel Yuen said: “It is a dream come true to be launching our debut pop-up store in the place we love so much. Liverpool ONE is the heart of the city, so to be in such a prominent location is perfect for us.

“We’re looking forward to welcoming our Montirex community to our new home, filled with exclusive products and events. There really is no better way to celebrate our fifth anniversary.”


Montirex will open a pop-up store at Liverpool ONE this autumn


This news follows the announcement that Pandora has opened a 2,000 sq ft Evoke 2.0 concept store at Liverpool ONE, following the refurbishment of its existing unit on South John Street.

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Rob Deacon, director of asset management at Grosvenor, added: “Born in Liverpool and now a globally recognised brand, Montirex’s store is a fantastic addition to Liverpool ONE.

“The store design concept, merchandising range, and marketing reflect our objective of creating showcase spaces in which the very best retailers can create unique expressions of their brand.”

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