Liverpool John Moores University is to raise awareness of food waste and healthy eating issues at the Liverpool Food & Drink Festival this coming September.
LJMU last week announced that they will be sponsoring this year’s Liverpool Food and Drink Festival as educational partner.
LJMU are working in partnership with Merseyside Recycling and Waste Authority (MRWA) to consider how they can help people not to waste food and gain a healthier waistline in an event they are calling ‘Waste to Waist’.
The Waste to Waist pilot event will be held at the Liverpool Food and Drink Festival in Sefton Park on Saturday 17th and Sunday 18th September, where LJMU will be engaging with festival goers and giving advice on how to save pounds to lose pounds with cookery demonstrations and interactive activities; showing how leftovers and food going to waste can be used to make healthy and delicious nutritionally balanced meals and snacks.
LJMU & MRWA’s Waste to Waist initiative aims to raise awareness of the high levels of food wastage in the city and help educate the public on how this can be easily rectified with small, simple changes to lifestyles, which can save the average family £60 per month.
The programme of events being showcased at the festival will be a pilot to the ongoing collaborations with other relevant organisations within the city.
Speaking about the new initiative, Subject Head Drew Li of LJMU commented:
“We’re really looking forward to sponsoring this year’s event and bringing the Waste to Waist event to the festival. There will be lots of educational and informative activities that will help visitors see that delicious and nutritious meals can be made from foods that they may potentially be thrown away. The festival is the perfect platform for us to highlight the projects ongoing at LJMU.”
Carl Beer, Chief Executive of MRWA said:
“Over 34,000 tonnes of food and drink are thrown away each year by Liverpool residents which is avoidable food waste. We are delighted to be working with LJMU to highlight the issues of food waste to local people and help them to save money and eat more healthily.”
Festival Director Denise Harris added:
“We’ve enjoyed a long relationship with LJMU and it’s great to welcome them back again this year with an exciting new concept for festival visitors to experience. Food and drink waste has been massively under the media spotlight recently and the University’s initiative can only help to further raise public awareness.”
For further information about this year’s festival including details on all the exhibitors and activities as well as advance tickets, please visit www.liverpoolfoodanddrinkfestival.co.uk