Managing director of consumer finance Elyn Corfield’s brief as ambassador is to frive the group’s purpose of ‘helping Britain prosper’ at a local level

Lloyds Banking Group has appointed a new ‘group ambassador’ for the North of England who is tasked with supporting “social and economic prosperity”.

Elyn Corfield takes on the role alongside her current position as Lloyds Bank’s managing director of consumer finance, where she is responsible for credit cards and unsecured personal loans, serving more than 9m customers across the UK. 

As the ambassador for the North, Elyn will be based at the Lloyds Bank Cawley House site in Chester, heading up a team of senior banking professionals committed to driving the group’s purpose of “helping Britain prosper” at a local level.

They will build relationships with businesses and political leaders to better understand how they can support communities across the North of England with the local challenge and opportunities they are facing.

Elyn has already identified a number of areas that she and her team can lend their business expertise, including improving the digital skills of businesses, charities and young people, as well as championing access to banking through credit unions, fraud prevention initiatives and support for the homeless.

Having studied business and finance at Manchester Metropolitan University, Elyn has lived in Cheshire for more than two decades and is passionate about improving the lives of people living and working in the North.

She said: “The North is home to some of the country’s fastest-growing sectors and a wealth of business with ambitious plans for the future. I’m looking forward to working with businesses and communities across the region as they trade, build and grow, and working towards our collective goal of helping Britain Prosper.”