Marketing Liverpool launches campaign to attract people into the city during the festive season and it kicks off with the launch of the festive market in a few days. Tony McDonough reports
Liverpool’s annual Christmas Market starts on Saturday, November 15, and kicks off the campaign to attract people into the city in the run up to Christmas.
Earlier this week LBN reported how the River of Light Festival had attracted 250,000 people into the city centre over 17 days. Now Marketing Liverpool is looking to maintain that momentum over the next few weeks.
Liverpool. Feels Like Christmas aims to celebrate the “magic of Liverpool” at Christmas. Marketing Liverpool is the city region’s destination marketing organisation.
It has created the campaign on behalf of the Liverpool Visitor Economy Network (LVEN). LVEN includes many of the city’s biggest attractions including ACC Liverpool, Royal Albert Dock, Liverpool BID, Liverpool ONE and National Museums Liverpool.
This campaign was developed in-house. Illustrations and animation were created by local freelance animation and live action director Claire Pinegar. Her clients include Guardian Labs, Nationwide and UN Women.
Click here to view the campaign film
Highlights of the festive season in Liverpool include:
- Liverpool Christmas Markets, St George’s Plateau and William Brown Street, November 19 – December 24
- The Bar Hütte Liverpool Alpine Village Liverpool ONE, November 11 – December 31
- The Rock ‘N’ Roll Panto Red Riding Hood, Everyman Theatre, November 25 – January 14, 2023
- Aladdin, M&S Bank Arena, December 16-29
- White Christmas, Liverpool Empire, December 6-31
Cllr Harry Doyle, Liverpool City Council Cabinet Member for Culture and Visitor Economy said: “Liverpool is a great place to visit at any time of the year, and at Christmas it really sparkles.
“We’re famous for our love of shopping, food and drink, culture and events, so Liverpool is the perfect place to spend time with family and friends at this special time of the year.
“But we understand things are tough at the moment. Money is tight and we want the campaign to highlight Christmas experiences for every budget and taste.
“We’ve worked really closely with our leisure and hospitality partners to make sure the campaign reflects how visitors feel and what they are looking for.”
Bill Addy, Liverpool BID chief executive, said: “The run up to Christmas makes up half of the annual trading for retail and hospitality sectors, so it is a critical time of the year for the local economy.”
Last week Liverpool ONE launched its festive period with a special event. There was an array of yuletide activities, glowing Christmas decorations, a never-before-seen neon Christmas tree and the launch of its Alpine Village.
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Donna Howitt, Liverpool ONE place strategy director, said: “The visitor Christmas campaign helps to attract new visitors and remind people of Liverpool’s strong offering.”
All information regarding festive events, places to eat and drink, shopping experiences and itineraries for Christmas in Liverpool can be found by clicking here.