Policyholders at the Liverpool business, either individuals or people covered through their work, can claim back money for dental treatment, eye care, hospital stays and certain health treatments. Tony McDonough reports

Liverpool-based national health cash plan provider Medicash is reporting record sales figures for 2017 with more than 70,000 new polices sold.

This was a 36% on the previous year, taking the total number of policyholders to 227,255. More 90% of all new policies were sold as part of corporate cash plans.

Founded in 1871, Medicash was originally started through helping to finance local voluntary hospitals in the Victorian times and later evolved as the Penny in the Pound Fund.

Today its policyholders, either individuals or people covered through their work, can claim back money for dental treatment, eye care, hospital stays and certain health treatments.

This record-breaking year follows six solid years of consecutive membership growth for Medicash and a string of high-profile new business wins boosted sales significantly, with more than 350 new corporate accounts added, including large employers McCain’s and Caffé Nero.

Medicash sales and marketing director, Paul Gambon, said: “It’s great to see that more companies are realising the benefits of investing in the health and wellbeing of their workforce.

“Technology has continued to play a significant role in the success of our business with more than 110,000 claims being submitted via our app and online claims portal in 2017. Both employers and employees place great value in being able to manage their policies on the move.

“We now expect to see a surge in interest in our products with the spring launch of our new online GP and pharmacy services in partnership with Now Healthcare Group.”