Medicash set to dash to keep World Santa Run title in Liverpool

A team of 20 from Medicash are pulling on their trainers to take part in the world’s biggest festive fun run this Christmas.

Medicash are the headline sponsor for the 12th annual Liverpool Santa Dash and it’s an event the team are excited and proud to be supporting.

The Medicash Santa Dash Liverpool 2015 takes place on Sunday, 6 December – and organisers BTR Liverpool are hoping to attract 10,000 Santas.

Liverpool earned the World Santa Challenge title last year when 8,846 Santas took part – making it the world’s biggest festive fun run. Las Vegas had held the title since 2011.

Sue Weir, Chief Executive of Medicash, commented:

“We are delighted to be supporting the world’s largest festive fun run and really hope the race succeeds in its aim of attracting over 10,000 Santas. It’s a great opportunity to get into the festive spirit early and encourage healthy activity in the city.

“Medicash aims to improve health and wellbeing and this event encourages Liverpool City Region to take a proactive approach to fitness while having fun.

“The team at Medicash – me included – are looking forward to taking part. It’s a great opportunity for us to get active, have fun and raise money for charity.”

Title sponsors Medicash are one of the oldest and most established healthcare cash plan providers in the UK with over 180,000 corporate and individual policy holders. Medicash, formerly known as The Penny in the Pound Fund, has been a core part of the city since it was first established in 1871.

The Medicash Santa Dash Liverpool 5K fun run starts at 9.30am at Pier Head Liverpool. The route takes Santas through the city centre, before they enjoy a festive grandstand finish outside Liverpool Town Hall.

The event is open to all and attracts individuals; families; charity runners; and corporate organisations. Wheelchair participants and prams are welcome.

The main fun run is then followed by a 1K Mini Dash for youngsters aged 12 and under. This starts in Castle Street and also finishes outside Liverpool Town Hall.

The Medicash Santa Dash Liverpool is organised by BTR Liverpool, the leading independent organisation for creating, managing and delivering headline race events in Liverpool City Region. Its growing portfolio includes the Vitality Liverpool Half Marathon, Tour Of Merseyside, Tunnel 10K and award-winning Wirral Half Marathon/10K.

The official charity partners are Radio City’s Cash For Kids; Claire House Children’s Hospice; Everton in the Community; Jospice; and Roy Castle Lung Cancer Foundation – who are the five BTR Footsteps Fundraisers charities.

The BTR Footsteps Fundraisers initiative is a fundraising partnership which brings the charities together through BTR’s key race events by encouraging participants to fundraise and support them.

Sponsor forms are available from BTR Liverpool or fundraisers can set up an online fundraising page at – where all funds raised will be split equally between the five charities.

To enter The Medicash Santa Dash Liverpool register online at or call into the BTR Liverpool office at 23 Hatton Garden, Liverpool, L3 2FE. The office is now open seven days a week for Santa suit collection.

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