Wild Thang says for every t-shirt sold it will either donate 50% of the purchase price to NHS charities or send a t-shirt to NHS staff on the front line of the coronavirus epidemic. Tony McDonough reports
Merseyside brand marketing specialist Wild Thang is selling a range of limited edition t-shirts with slogans supporting the heroes of the NHS.
And the Bootle-based business says for every t-shirt sold it will either donate 50% of the purchase price to NHS charities or send a t-shirt to NHS staff on the front line of the coronavirus epidemic.
Wild Thang founder and managing director, Andrew Dwerryhouse, said the idea for the NHS-themed t-shirts came about after the team at Wild Thang had created social distancing t-shirts for staff as their last job before some of them started working remotely from home.
He explained: “As a company we have followed all the government guidelines to promote best practice for anything related to covid-19 and the corona virus so we can help protect the most vulnerable, it’s been one of the toughest times in our 24 year history.
“We wanted to do more and make a difference which started by creating social distancing t-shirts as our last job for our amazing team. The feedback from our friends and family was awesome and they loved the design, but still we wanted to do more.”
In recent weeks the firm has delivered 28 large bags of t-shirts, hoodies and bottoms over to Clatterbridge Cancer Centre, after hearing they were in desperate need of clothing for frontline staff working with COVID-19 patients.
Extra sets of clothes help to reduce infection when they to travel to and from work in their own clothes before changing into their uniforms/scrubs once inside the building. Then, Wild Thang donated branded tote bags to the staff at Liverpool Women’s Hospital.
Now the firm’s creative team has designed a range of t-shirts with messages of love and support for the NHS. Andrew added: “We then shared our idea on social media and the feedback was amazing. Lots of people thought it was an awesome and loved the designs.”
Wild Thang, which has recently invested £2m in an expansion and transformations of its headquarters and manufacturing facility, said that, similar to many businesses, it had seen a slowdown in sales since the coronavirus lockdown.
“Initiatives like this will also help Wild Thang to reintroduce staff as the UK starts to return to normality,” added Andrew. “We cannot wait to be back up to full strength and doing what we do best, which as a company is to try and make a difference to those around us. As we say ‘It’s the Wild Thang Way’.”