Alex Griffiths from Wirral started planning the launch of The Organical Botanical Spirit Co just before the first lockdown and has now launched his first gin product. Tony McDonough reports
Wirral entrepreneur Alex Griffiths has launched an organic gin business aimed at the artisanal food and luxury goods market.
Alex has worked in the licensed and leisure industry for almost two decades and began researching the opportunity to start up The Organical Botanical Spirit Co just prior to lockdown.
Now the venture has unveiled its first product – a classic Organic London Dry. It is being produced in small batches on a traditional copper still. Alex said: “It contains 100% organic grain and botanicals that are Soil Association certified plus we’ve cultivated a sustainability criteria right from the start.
“For every bottle sold, we will plant a tree through our partnership with Plant For The Planet. We’re also working on a number of flavours as part of the evolution of the business, and we’ll keep the batch small like our introductory classic, of which we’ve produced fewer than 450 bottles.”
With a sixth of stock already sold prior to launch, Alex is quietly confident that his Organic London Dry Gin product will be well received. He added: “Even though the drink is niche, customers buying it have fed back to us that they appreciated the culture of how we presented ourselves and the brand.”
The Organical Botanical Spirit Co is already in talks with a well-known organic high street brand and will be discussing its introductory classic and future flavours with luxury retailers and artisanal grocery brands alike.
It’s a dream opportunity for Alex personally as he admits to being a Gin collector with more than 150 different bottles in his collection to date. He explained: “I love all the different expressions from the botanicals and it’s become my passion and purpose to maximise the potential of the company.
“We’ve got the expertise too so with some good fortune and loads of dedication, we’re hoping for a warm welcome from the industry as there is plenty of room for our blend of the finest natural grains and botanicals to work well in retail and across the licensed and leisure industry too.”