Louise Sui joined the Wirral business in 2011 and has helped deliver growth in key markets, including overseeing a 75% growth in personal licence training and is promoted from commercial director

Wirral-based CPL Training has unveiled Louise Sui as its new managing director. She steps up from her role as commercial director with immediate effect.

Following the sale of its software division, CPL Online, the firm’s board has appointed Ms Sui to lead hospitality specialist CPL onto the next stage of development, where she will oversee the introduction of new training and business ventures.

She joined the company in 2011 and has helped deliver growth across the business, including the market share for personal licence training (increased by 75% in the last five years).

Ms Sui said: “It’s an exciting time to take the lead at CPL Training. We are going back to our roots by concentrating on face-to-face training. Going forward, our aim is to branch out into new markets, but our priority will always lie within the hospitality industry.

“We want to step up our partnerships with operators to create relevant and valuable training programmes. We are already working alongside a selection of clients to address their skills shortage and support them in managing their estate.”

Daniel Davies, chief executive and founder of CPL Training Group, added: “Since Louise joined the business seven years ago, she has been instrumental in growing our footprint and securing new business.

“She is passionate about what we do, and it’s only right that she is the person to take us to the next level. We are in a great position to achieve our objectives, and I look forward to what the future brings.”