Mersey nutrition brand strikes Asda deal

From its Liverpool city region base Applied Nutrition supplies nutrition supplements across the world and now it has struck a deal with supermarket giant Asda. Tony McDonough reports

Applied Nutrition
Applied Nutrition will supply Diet Protein to 365 Asda stores


Merseyside sports nutrition business Applied Nutrition has struck a supply deal with Asda – its first with a major supermarket chain.

This month Applied Nutrition’s Diet Protein powder will go on sale in 365 Asda stores. It also saw its Keto Collagen and Greens nutrient boost products appear in 80 stores for the first time in July.

From its headquarters and manufacturing facility in Knowsley, Applied Nutrition sells its products, which include pre-workout powders and healthy lifestyle drinks, to more than 70 countries worldwide. It has annual sales of £22m.

Its Diet Protein is a weight management supplement, combining all of the main ingredients known to support weight management. These include CLA, l-carnitine, green tea, whey protein isolate and whey protein concentrate.

The resulting product is a low-carbohydrate, high-protein shake. The company claimed it is suited to build and repair lean muscle while keeping body fat low.

READ MORE: Applied Nutrition secures deal with Rangers FC

2022 has been a standout year for Applied Nutrition. It has seen sales increase by more than  30%. It was shortlisted at The Grocer Gold Awards earlier in the summer. And the form has brought several international sports stars on board as ambassadors.


Applied Nutrition
Applied Nutrition exports to 70 countries around the world


Next month Applied Nutrition is releasing two new HFSS snack bars. The company says it has a packed pipeline of products in development in both performance nutrition and health and wellness categories.

Founder and managing director, Thomas Ryder, said: “Our Diet Protein is a premium high quality protein supplement. It has been a top selling product for us, both in the UK and the international markets we operate in.

“We have a large product offering and are on a mission to prove great flavours and quality sports nutrition aren’t mutually exclusive. So we’re absolutely delighted our friends at ASDA have chosen to offer their customers a high quality, fantastic tasting alternative to protein supplements customers may have tried in the past.”

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