Mersey PR firm Active Profile to raise global profile of Liverpool’s Sensor City
Backed with EU funding, Sensor City is a £15m collaboration between Liverpool John Moores University and the University of Liverpool and focuses on sensors or ‘the internet of things’
Liverpool’s £15m Sensor City project has hired local PR firm Active Profile to promote the facility as a global hub for sensor technologies.
Backed with EU funding, Sensor City is a collaboration between Liverpool John Moores University and the University of Liverpool.
Sensors are integral to what has been called the “internet of things” or the “Fourth Industrial Revolution”. They are increasingly being used in industrial processes to record, store send real-time information via the web.
Part of Liverpool’s Knowledge Quarter, Sensor City is expected to lead to the creation of 1,000 jobs in the region over the next decade, nurturing 300 start-up tech businesses.
Sensor City has appointed Active Profile to develop and execute a PR and communications campaign to establish the facility as the UK focal point of sensor related innovation both on the national and international stage.
Its brief is ’Making the future happen’ – a targeted campaign combining media relations, speaker opportunities, digital communications and social media activity.
To date, the outreach activity has successfully increased Sensor City’s engagement with stakeholders and influencers from across business, government and academia, as well as the general public.
Jo Spragg, head of innovation at Active Profile, said: “Sensor City represents an exciting opportunity to create a focal point in the UK for the exploration of sensor technology and the Internet of Things, and we’re immensely proud to be working on a project with such national – and international – significance.”