The North-West retailer, which recently celebrated its tenth anniversary, scooped the prestigious prize at the National Association of Jewellers awards in Birmingham. Andrew Wright reports.

The National Association of Jewellers (NAJ) was formed in 2015 through the unification of the British Jewellers’ Association (BJA) and National Association of Goldsmiths (N.A.G) and represents over 2,000 members whose businesses operate in every aspect of the jewellery industry.  

The luxury boutique company, which now has six stores, was up against five leading jewellers for the award.

They also claimed Branded Retailer of the Year in the Retail Jeweller Inspiring Independents awards in September of this year.

Managing director and founder of Mococo, Maureen Hooson said: “For a small business which started with jewellery parties in my front room to becoming a successful company and win such a prestigious award in the NAJ’s is such an honour. To get here today, 10 years later, looking around at our beautiful stores, incredible team and most importantly, our loyal and valued customers, it really is a very emotional day for our family-run business.”

Managing director, Lee Hooson, added: “We’re thrilled to receive such a prestigious award on the anniversary year of a decade in business. We extend our sincere thanks to all those who have supported Mococo over the years, here is too many more!”

Mococo also ran a £10,000 giveaway this year to help celebrate their 10 years in business.

Over 21,000 entrants participated in the prize draw through My Mococo – the independent and family-run retailer’s loyalty scheme.

Six finalists were invited to a special announcement event held at the brand’s flagship Chester store, with five shoppers announced as runners-up, receiving a £1,000 gift card to spend in store.

Sandra Lewis, 51, from Chester, was hand-picked from entries to the prize draw as the overall winner, and received £5,000 to spend on luxury jewellery, including brands such as Pandora and Swarovski, alongside Mococo’ s own collection of unique jewellery designed by Mococo founder Maureen Hooson.