New Liverpool estate agency’s digital pledge

Adam Sutton Estates opened for business in Liverpool’s Baltic Triangle and founder Adam Sutton is pledging to ‘modernise’ the sector. Tony McDonough reports

Adam Sutton
Adam Sutton, founder of Adam Sutton Estates in Liverpool


A new estate agency has opened in Liverpool’s Baltic Triangle and its founder is promising to “modernise” the residential property sector.

Adam Sutton Estates opened for business on Jamaica Street last week with a broad portfolio of properties for sale across the city region.  The business has been founded by 27-year-old Adam Sutton.

Before establishing his new venture, Mr Sutton spent three years working for a leading Canary Wharf estate agency In London where he sold millions of pounds worth of property to some of the biggest names in show-business and sport. 

He said: “Real estate is in my blood. I grew up around it and then spent a number of years learning the trade in London. It has always been my ambition to open my own estate agency and I am delighted to be doing it in my home city. 

“The Baltic area is a thriving, dynamic community and it is the perfect location for Adam Sutton Estates. We are the first estate agency to open in the Baltic area and we are the only residential sales office in Liverpool. We don’t do lettings, we just focus our time and energy into the clients that want to sell and buy.”

Mr Sutton insists his is “not your typical estate agency” and pledged to utilise digital technology to showcase homes to would-be buyers by doing professional video tours free of charge for every property listed.

He added: “We are already offering virtual valuations, virtual reality on new builds and we have introduced virtual viewings given the impact of the current pandemic on the sector.  Social media will be playing a huge role in how we sell houses.

“We’ve been open for one week and already we’ve sold a property via Instagram. The real estate sector needs to embrace the digital age. A major focus for us will be on digital marketing and so our clients properties stand out from the crowd in a very competitive market. We are a new generation estate agency.” 

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