Ladies of Liverpool and lovers of great eyebrows everywhere, there’s a new master of her craft in town and she’s set to bring a whole new meaning to the ‘Scouse Brow’ in time for races weekend!

The Brow Club held their first exclusive press day this week, throwing open their doors of their Secret Warehouse location to invited beauty bloggers, journalists and members of the media. Guests were treated to a warm welcome, chatting over Prosecco, pampering and plenty of cupcakes.

Founder of The Brow Club, Kate Russell, exchanged beauty tips with intrigued guests and gave an insight into the range of treatments she and her team are set to offer Liverpool ladies. Kate hails regrowth after over-plucking as the secret to creating brows that are perfectly on-point, and is often referred to as a ‘brow recovery specialist’.

Kate says:

“The press day for The Brow Club this week was a huge success and it was such a pleasure to see so many lovely ladies through our door. It’s so rewarding to see prominent members of the media and business community dropping by and I was really proud to see many of our invited ladies take to twitter later, clearly pleased with their new brows.

“I love being able to show ladies just how much transforming your eyebrows can affect your overall appearance, and the surprise on their faces when they see the results. Of course, the opportunity to show off our new clinic to a variety of influential people in the media and beauty industry was great too!”

“Liverpool has become synonymous in the press with dark, heavily drawn-on or tattooed eyebrows. We want to re-educate the ladies of Liverpool on how to create a natural looking eyebrow that still helps to frame the face.”

It is safe to say a cross-section of the city’s press may this week be sporting shapely, signature Brow Club’s brows.