Poke works with PLACED on new web platform

Based in Liverpool PLACED Academy looks to inspire young people to shape the built environment and tasked local agency Poke Marketing with creating a new website

Mark Harrington
Mark Harrington, creative director of Poke Marketing


Liverpool creative agency Poke Marketing has created a new website for a project that aims to inspire young people to help shape their built environment.

Poke worked with the PLACED Academy, also based in Liverpool, to launch the site. It is described as “a place where the voices of inspiring, creative thinking people determined to make real change for the better are showcased”.

Primarily funded by Metro Mayor Steve Rotheram, PLACED Academy is a free-to-access, creative programme about the built environment for 14-18-year-olds, empowering young people to shape the places we live, work, and spend time.

It is designed to increase participants’ self-esteem, break down barriers to professional careers, expose participants to a variety of career routes and develop a broad range of skills. There are 17 other sponsors including Regenda Homes.

Jo Harrop, director of PLACED, said “The 2021 Environmental Academy focuses on how design in the built environment can have a positive impact on climate change.

“Our young participants have worked together to develop and deliver a programme of online community engagement to understand other people’s views before developing designs ideas that they believe could create better, more sustainable places.”

Poke Marketing took on the project following a competitive tender and the work included workshops and strategy sessions, the website look and feel, the copy and the site build. It was all developed and tested in a four-week timescale.

Mark Harrington, creative director of Poke Marketing, added: “These ideas showcase real-world scenarios and potential ideas for solving problems. They really emphasise the power of creative thinking.

“We wanted to create a beautiful site that allows communities to have a look at the projects and get involved. The site harnesses people’s opinions which is so key to the success of this project.”

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