Polaris PR sign up for Middle East partnership with ICCL

Manchester and Middle East based management consultants Innovation Culture Consulting Ltd (ICCL) have agreed a partnership with North West PR firm Polaris Media.


This will see Polaris’ English language publicity and marketing services benefit from ICCL’s promotion network in the Middle East and North Africa region.

The agreement will be formally announced on November 5 with the opening of ICCL’s latest offic in Amman, Jordan. The launch celebration will be attended by a number of businesses and senior officials at the Amman Chamber of Industry, along with Peter Millett, the British Ambassador to Jordan.

Polaris director Ben Pinnington said that the PR company is delighted with the new partnership and the chance to build better links to the Middle East:

“ICCL is an ambitious business with an entrepreneurial ethos. We see a lot of potential in working together as ICCL is well connected across the MENA region. MENA is a very attractive market for our English language publicity services. We already help promote Oman Drydock Company a $1.8bn shipyard based in the new port and logistics city of Duqm on the Arabian Sea in South Eastern Oman.

“Moreover, we promote a number of our exporter clients in the Gulf. This has given us contacts in, and experience of, the Middle East media. We can help Middle East companies who want to promote themselves in the English language international business press. Key markets for us include maritime, offshore, engineering and construction.”

He added that Polaris Media will also promote its services to the Middle East and North Africa region at October’s Seatrade Middle East trade fair in Dubai.

ICCL founder and director Dr Abeer Pharaon said that she is very enthusiastic to launch ICCL’s new office in Amman:

“We are entrepreneurs and want to help businesses as much as we can. Working with Polaris we can offer additional marketing expertise to our clients. We will also be working with Polaris to promote our new office launch and range of business support services.”

Founded in Merseyside, Polaris Media has offices in Liverpool, Manchester, and Ellesmere Port.


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Words: Peter Cribley

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