Liverpool, Manchester and London-based firm will deliver a campaign for Grant Thornton in the North of England and Scotland

Liverpool PR and marketing agency Influential will deliver an ‘integrated communications campaign’ for accountancy firm Grant Thornton in the North of England and Scotland.

The move extends the agency’s remit and follows a competitive pitch process which saw four retained agencies reduced to one. Influential, which also has offices in Manchester, and London is now working with Grant Thornton’s 13 business units across the Midlands, Yorkshire, the North East and Scotland. 

Influential has been working in the North West for Grant Thornton since 2008 and the latest win follows two other appointments in professional services. The firm has been appointed as the retained PR agency for Jackson Lees Group.

The full-service law firm is headquartered in Liverpool, with more than 280 employees based across six North West offices. One of the London Stock Exchange Group’s ‘1,000 Companies to Inspire Britain’, the group is made up of Broudie Jackson Canter and Jackson Lees.

Influential is also to provide a national integrated communications campaign for law firm, CEL Solicitors, which operates from a base in Liverpool and specialises in civil litigation. The programme includes content creation, research and insights, social media engagement and website design, as well as media and influencer relations.

Sara Wilde-McKeown, managing director of Influential, said: “Our brief for Grant Thornton has evolved over more than a decade, reacting to a changing media landscape and an increasingly-crowded advisory marketplace where B2B social channels have become all-important.

“This expanded remit stands as evidence to the way we look after our client relationships. We constantly appraise our approach, refresh it where needed, and look for incremental marginal gains wherever possible.”