Revolution bars founder to collaborate with JW Lees over new bar chain

THE co-founder and former chief executive of Inventive Leisure, the company behind the Revolution vodka bar brand, is joining ambitious North West brewer and pub operator JW Lees.

Roy Ellis, a seasoned leisure operator, who has since left private equity-owned Inventive in November 2013 has launched a new venture under the banner, Flying Pig & Lobster and opened the first site in Woolton near Liverpool. He will work with JW Lees as an adviser to its board.

William Lees-Jones, managing director of family-owned JW Lees said Mr Ellis would support the company’s management team as it progresses with its plan to invest more than £60m by opening 65 pubs and grow turnover from £63m to £100m in the next five years.

He said:

“We first met Roy nearly 20 years ago when we were supplying Inventive Leisure with wines and spirits through our Willoughby’s subsidiary. Roy is one of the finest operators of our generation and we are lucky to have him on board. Watch this space.”

Mr Ellis, replaces Pets at Home executive Sally Hopton in the external advisory role.

Source: The Business Desk

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