Royal Liver attraction on shortlist for audio visual award

RLB360 takes visitors on a tour of Liverpool’s Royal Liver Building with a spectacular digital showcase inside the historic clock tower

RLB360 offers a tour of Liverpool’s Royal Liver Building


In the months following its opening the Royal Liver Building’s visitor attraction, RLB360, attracted tens of thousands of visitors.

Now the tourist attraction, operated by Heritage Great Britain, has been shortlisted for a major audio visual award for its spectacular digital showcase inside the historic clock tower. RLB360 takes visitors on a tour of Liverpool’s most famous waterfront building, one of the Three Graces, and treats them to a unique interactive video which is projected onto the building’s internal clock faces. 

Designed by the international digital experience company Holovis, the projection showcases key moments from the city’s history – highlighting major sporting events such as the Grand National and celebrates Liverpool’s rich musical heritage with 3D archive footage. 

Heritage Great Britain has been shortlisted for the Visitor Attraction Project of the Year in the AV Technology Awards, taking place on June 25. Chris Devaney from RLB360, said: “Holovis did a brilliant job in bringing this audio-visual experience to life. It celebrated landmark moments from Liverpool’s history through the eyes of the Royal Liver Building.

“Visitors tell us that they are wowed by the experience and many tell us that they are moved by it too. We are all proud to be nominated. Although we are temporarily closed right now given the restrictions on movement and social distancing measures, we are looking forward to sharing the RLB360 attraction once again as soon as we can.”

RLB360 has also been nominated for two Liverpool City Region Tourism Awards.

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