Halton-based business, whose clients include DHL, Unilever, Jaguar Land Rover and McLaren, was founded by managing director Phil Hudzik in 2012. Tony McDonough reports

Workplace signage specialist Melo World has secured a £100,000 loan to enhance its digital footprint, from its ecommerce platform to its social media presence.

The Halton-based business, whose clients include DHL, Unilever, Jaguar Land Rover and McLaren, was founded by managing director Phil Hudzik in 2012.

Melo specialises in visual management and 5S, which is a Japanese concept involving the installation of visual signals, rather than txt of written instruction, to improve communication, efficiency and safety in workplaces.

The company has secured the £100,000 loan from NPIF – BFS & MSIF Microfinance, managed by Liverpool loan and equity provider MSIF in partnership with GC Business Finance as part of the Northern Powerhouse Investment Fund.

Initial concept

With a concentration on physical signage to date, Melo has developed a niche in its chosen field, priding itself on a “one-stop-shop” approach. It starts its process from the initial concept of design for the business, to the manufacturing and installation of the product.

Prior to starting the business, Mr Hudzik worked for major design and print companies and was responsible for new product development, innovation and strategy. This experience enabled him to transfer both skills and knowledge to Melo.

He anticipates  growing the company by creating digital signage products and the funds acquired from NPIF will be used to focus on social media, SEO and ecommerce, along with the promotion of its latest mobile information space, the ‘Cube’.

Strong presence

Melo aspires to not only maintain its strong presence in the automotive industry but to provide physical and digital signage products to other sectors including health and education.

Mr Hudzik said: “We have had some great success already through our signage solutions. We are tangible and personal in our approach and this has been reflected in our custom. Now we will be able to go forward with our digital plans and diversifying our target market.”

The Northern Powerhouse Investment Fund project is supported by the EU using funding from the European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

Paul Humphray, MSIF investment director, added “It’s been great to work together with Phil and the team at Melo World. They have a clear strategy to stimulate further growth, with impressive and high-quality products.”