St George’s Hall beer festival set to trump last year’s success

A beer festival being held later this month at Liverpool’s St George’s Hall is expected to attract as many as 7,000 visitors.

The four-day event takes place from September 25 to 28 and will showcase as many as 300 real ales and ciders from more than 100 different breweries across the UK, including many sourced locally.

Organised by Liverpool Organic Brewery, the festival took place for the first time in 2013, attracting 5,700 visitors, and is now on course to surpass last year’s total by at least 1,000 people.

This year’s festival will comprise of an evening session on Thursday, two sessions on Friday and Saturday and all-day session on Sunday, all featuring live music in the Great Hall.

Tickets for Friday evening and both Saturday sessions are already approaching sell-out with more than three weeks still to go, while sales for the other three sessions are currently higher than the corresponding point last year. A limited number of VIP tables also remain available in the hall’s stunning Concert Room.

Mark Hensby, managing director of Liverpool Organic Brewery, said:

“Last year’s event at St George’s Hall was our largest beer festival to date and that success encouraged us to return this year.

“We hoped it would prove equally popular but in fact demand has been considerably higher again. Sales across all six sessions have exceeded expectation and we have had a real mix of new and returning customers coming from all over the UK and overseas.

“Friday and Saturday sessions are selling particularly well, as they did last year, and it shows us that the appetite for quality handcrafted beers and ciders continues to intensify.

“Our preparations are already well underway and we can’t wait to open the doors to this fabulous venue once again on September 25.”

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