Immersive Interactive, a provider of virtual reality and immersive experiences, has teamed up with Sensor City to create a virtual tour of the new global innovation hub. Tony McDonough reports

You can now take an amazing interactive tour of Liverpool’s £15m Sensor City – a global centre of excellence for innovation in sensor technology.

Immersive Interactive, a provider of virtual reality and immersive experiences, has teamed up with Sensor City to create a virtual tour of the new global innovation hub.

The all-in-one reality capture service – Immersive Places – creates realistic, interactive 3D and VR experiences, using a next-gen 3D camera which captures both colour and depth.

Click here to take the Sensor City interactive tour

Based in Liverpool’s Knowledge Quarter, Sensor City opened earlier this year and is a collaboration between the University of Liverpool and Liverpool John Moores University and target is to help create 300 start-up businesses and 1,000 jobs over the coming year.

Sensors are integral to what has been called the “internet of things” or the “Fourth Industrial Revolution”. They are increasingly being used in industrial processes to record, store send real-time information via the web.

Peter Salt, general manager at Merseyside based Immersive Interactive said: “Leveraging cutting-edge technology and powerful cloud processing has enabled us to make immersive digital experiences out of real-world environments.

Virtual spaces are the next evolution in digital marketing and we are delighted to be able to offer this unique technology to forward thinking businesses like Sensor City.”

Sensor City supports a growing community of entrepreneurs, start-ups and SMEs that are pushing the boundaries of sensor innovation.

Joanne Phoenix, Business Development Director at Sensor City said: “This will enable us to showcase the facilities, space and technology available within Sensor City. Having our building brought to life as digital models are valuable and unique assets that we can share with prospective tenants, event organisers and stakeholders around the world.”

Using the Immersive Places technology, a single 3D scan of a building produces numerous outputs which are generated within 24 hours.

Outputs include an immersive VR tour, a 3D structural model, 2D and 360-degree photos, digital measurements (accurate to within 1 inch), black and white floor plans, and automatically generated videos and gifs for social media distribution.