Teenage greengrocer Rob wins top national award

Rob Leicester who runs the Warrington Fruit & Veg Stall at Warrington Market and was selected as the overall best trader at the National Youth Market held over two days in Stratford-upon-Avon

Rob Leicester
Rob Leicester runs the Warrington Fruit & Veg Stall at Warrington Market. Picture by Paul Chadwick

 

Greengrocer Rob Leicester who runs the Warrington Fruit & Veg Stall at Warrington Market has been declared Young Market Trader of the Year by the National Market Traders’ Federation.

19-year-old Rob scooped the prize after being selected as the overall best trader at the National Youth Market, which was held over two days in Stratford-upon-Avon.

Thirty young entrepreneurs, aged between 16 and 30, from across the country set up shop on the street market after qualifying through regional heats earlier this year. Rob set up his greengrocery business at Warrington Market in June last year having spotted a niche opportunity to supply fresh produce to the people of Warrington.

The news comes at an historic time for Warrington Market as in the same week the market celebrated one year in its current temporary home, the first structural steelwork, lift shafts for the new permanent market hall began to emerge from the ground and statistics indicate that footfall at the market was on the increase.

Rob said: “Judges posed as mystery shoppers at the market and contestants were marked on presentation, stock, knowledge and customer service skills. It was quite a competition – there were some really good young traders there from all around the country.”

Rob is carrying on the family tradition of running award-winning businesses. His father and cousin – both called Andrew – run the neighbouring Andrew’s Fish Game and Poultry stall. In 2010, the latter was named the BBC’s Young Fishmonger of the Year.

Joe Harrison, chief executive of the National Market Traders’ Federation, added: “It was a tough competition, but Robert beat traders from across the country to take the crown. Judges were impressed with his professionalism, enthusiasm and customer service skills.”

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