New partners include Liverpool Sound City and Liverpool Art Fair.

The Pier Head Village is returning to Liverpool this June.

Formerly The Liverpool Village, year two of the three month summer festival sees it return with a bigger programme of concepts, rides and family entertainment.

The festival is hosted in partnership with Bold Management and Liverpool Sound City.

Sound City, which celebrates 10 years in 2017 is partnering to project manage the Village, with the music festival brand also programming the first ever Sound City Bar, showcasing new local talent.

Also confirmed, as media partners, is Global Radio’s Heart FM, the largest commercial radio station in the North West.

The Pier Head Village will officially open on Friday June 30 and will deliver a programme of entertainment, locally-sourced street food and artisan markets.

There will also be a purpose built art gallery on the Pier Head which will showcase high quality affordable art from the region’s top artists.

Alongside the Sound City Bar, other new features for 2017 include The Village Beach bar and restaurant, by day a child-friendly hub and at night a bar with music and cocktails.

Martin O’Shea, managing director of The Pier Head Village, said: “We piloted the Pier Head Village last year, with a very short lead in time, and are delighted to have been awarded the opportunity to return by Liverpool City Council. We are so passionate about our city and really want to bring the fun-filled family entertainment reminiscent of our favourite summer holidays as kids, while providing top quality, ultra-modern concepts for all ages. I’m absolutely delighted to have secured the best possible production partners in Liverpool Sound City.

“The new partnership with Liverpool Sound City will give us the opportunity to really celebrate our status as UNESCO City of Music and I believe it will take the Village to a whole new level. Partnering with the Liverpool Art Fair for the whole Village season, adds a real cultural cutting-edge to the programme, and it will give our hugely talented local and regional artists a shop window to showcase their work. We see this as an essential part of making great memories last forever when you can take home original art, something so unique yet so affordable at Liverpool Art Fair.

“The support we have received from Liverpool City Council, Culture Liverpool, ACCL and Waterfront Business Partnership has been excellent. We have just put in our order for sunshine all summer long, so everyone can take full advantage of The Pier Head Village.”

Attractions include The Village Bounce, an inflatable village as well as crazy golf, the return of the Total Wipeout and the Rugged Warrior assault course.

The Pier Head Village will be announcing additional new features and its programme of events for 2017 in the upcoming months. The festival will run from June 30th